Please send your CV to cv@matchup.co.il
Key Responsibilities
- Direct the
growth of strategic and tactical marketing programs including company
messaging, branding, Internet, collateral, lead generation, as well as
analyst and public relations.
- Partner with
the Sales team to align marketing and sales goals, and create a plan to
achieve desired pipeline and revenue growth targets.
- Direct the
efforts of the Marketing staff including recruiting, hiring, training and
assessing performance.
- Responsible for editorial direction, design, and
production of all corporate communication vehicles.
- Fully utilize traditional and non-traditional
“social media” marketing approaches to create buzz and product
recognition.
- Develop and
implement best-in-class processes to ensure all marketing initiatives are
set against measurable objectives.
Position Requirements
- Over 4 years
experience and proven success in online marketing, in at least one
successful B2B SaaS business selling to SMEs.
- Proven
ability to effectively manage and develop a team.
- Demonstrated
ability to increase conversion rates and acquire new customers by
utilizing a variety of tools, including: SEO, SEM, PPC, MarCom, PR,
affiliate programs, and blogs.
- Experience
developing and implementing strategic and tactical communications plans.
- Exceptional
written and verbal communication skills - English at a mother tongue
level.
- Ability to
work in a fast paced environment on multiple projects with varying
deadlines.
- Self-motivated with a high level of initiative.
- Experience using marketing tools such as Marketo, Hubspot, Mail Chimp etc.