Please send your CV to cv@matchup.co.il
Objective:
To provide marketing leadership, strategy, and operational
execution that drives top line
revenue growth and market expansion resulting in establishing the company as the leader in the
marketing optimization space Key responsibilities:
revenue growth and market expansion resulting in establishing the company as the leader in the
marketing optimization space Key responsibilities:
-Develop
a comprehensive marketing plan that drives results through the execution of the
plan.
-Execute
the marketing aspects of the "go-to-market" strategy.
-Developing
a customer acquisition plan to rapidly develop demand that results in quality
leads through a variety of activities such as: managing partners, webinars,
events, etc. The objective is to scale customer acquisition pipeline that
results in new revenue.
-Applying
best of breed SaaS marketing techniques and guerrilla branding as well as
traditional Enterprise software marketing disciplines to build market presence,
vertical dominance, and spread awareness of the Company and its evolving market
solution.
-Developing
analytics to measure performance against metrics (ROI focused).
-Oversee the utilization of the company’s annual marketing budget
in a fiscally responsible manner.
-Grow and lead a world-class marketing organization, spanning all
Marketing functions and disciplines in support of the company’s aggressive
revenue goals.
-Create an inclusive, dynamic working environment that reflects
the company’s passion for connecting people in a meaningful and innovative
way.
-Lead the team in the development and implementation of marketing
strategies to create, identify, and penetrate new markets and customers.
Candidate Profile
Qualifiations & Experience:
The ideal candidate must be a
passionate, analytical, and savvy marketing leader possessing a strong
sense of urgency with a strong performance-based global track record of success such as:
-A background in executive level marketing for a fast growth
technology company is critical. Successful start-up and venture backed
experienced is ideally suited for this role. Experience within the marketing
optimization space is a huge plus.
-Will ideally have experience in marketing SaaS products to
enterprises and mid cap customers.
-Verifiable success building, developing, and managing marketing
team and working effectively in partnership with the other executives of the
company, particularly working side by side with sales. As a key part of the
executive team, strong rapport and excellent personal chemistry with the
other executives is very important.
-Experience in successfully creating and implementing hyper
growth customer acquisition strategies across all channels, inbound &
outbound.
-Hands-on leadership skills; someone who believes in rolling up
his/her sleeves to get stuff done.
-Metrics driven approach and highly analytical; someone who is
constantly measuring success and looking for new ways to improve performance
and push revenue forward.
-Able to lead company messaging with press, analysts, and
customers to drive market position and brand awareness with traditional and
untraditional techniques.
-Must be a change-agent capable of identifying opportunities for
improvement and restructuring.
-Experience working with different cultures; globally focused.
-Demonstrated knowledge in positioning a company for increased
business opportunities. The successful candidate will have provided strategic
direction for companies and products and has defined how to enter new
markets.
Skills & Personal Characteristics
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-Entrepreneurial and pioneering, will have the ability to span the
development of strategy with managing the detail of implementation.
-Analytical with a systematic approach to monitoring the key
metrics of the business and using these to inform all management decision
making.
-Hard-driving and hands on, but with a pragmatic and
lead-from-the-front style.
-Capable of building, managing, and leading a first-class business
– must have a good track record in
recruiting and developing high calibre people.
-Outstanding strategic and conceptual thinking skills to drive
compelling positioning and vision.
Communication
-Exceptional presentation and listening skills. Must have the
credibility and commercial maturity necessary to give high-quality input to a
variety of audiences.
-Excellent interpersonal skills will be needed in order to build
the strong relationships that will be critical to the success of this role.
-Will have the gravitas, executive presence, charisma, creativity
and knowledge to be credible in a variety of situations, including being a
major spokesperson for the company.
Motivation/Culture Fit
-Highly self-motivated and objective driven. Will be keen to apply
strategic vision and innovative marketing acumen to a challenging role.
-Will seamlessly fit as a member of a team where individuals are
empowered to make a genuine impact on the business and lead its growth.
A pragmatic approach and the ability to thrive under the pressure
of constant Changes and moving targets.