Chief Marketing Officer for a leading gaming Startup
Please
send your CV to cv@matchup.co.il
Responsibilities:
-Create and lead all direct marketing efforts : mobile, social,
community, TV, OOH, and whatever else you imagine
-Take charge and create a winning growth strategy: explore new user acquisition
methodologies and channels on a global scale
-Generate and lead collaborations with worldwide
publishing and distribution partners
-Build a top notch team by recruiting, training, and developing
unique talent
-Help lead the
positioning/branding of our games (our story!) to all our current and new
players
-Continually track and optimize
how your work impacts the KPIs (i.e. adoption, retention, etc.). Know how to
communicate it to the rest of us in order to improve and excel
-Be a The company Ambassador who continues to foster and spread
the The company culture worldwide
Qualifications:
-6+ years of experience in leadership roles
-Minimum 3-5 years of experience developing and deploying data-driven
marketing programs/campaigns that generated substantial international user base
-Degree in Business Administration or Marketing (or equivalent)
-Background in digital and offline marketing industries,
preferably in global-scale brand/game/service app
-Preference for experience in the mobile gaming industry and
deep knowledge of gaming KPI and the Freemuim Economy
-Proven experience managing third-party agencies
-Communicating abilities! Strong command of English speaking and
writing, and an appreciation of how to convey messages
-The ability to work in an environment with lots of left-brain
(analytical)/right-brain (creative) crossover
-Strong business acumen required to forge new partnerships and
strengthen existing ones
-Passion for games!